Business

Marketing Manager Resume Example

Marketing manager resumes are a pipeline of numbers: pipeline generated, CAC, ROAS, activation. This template puts revenue impact first and channel tactics second.

What recruiters look for

Lead with pipeline / revenue / CAC, not channel activity
Name the channels (SEO, paid, lifecycle) so recruiters can filter
Include one team-building win — hiring, mentoring, or process
Add measurable brand or content wins if you have them

Frequently asked questions

Growth or brand?

Whichever you're targeting for the next role — lead your summary with that lens.

How specific should numbers be?

Round, but real. '$4.2M ARR' beats 'significant growth' every time.

Live preview

Alex Morgan

Marketing Manager · Demand Generation & Lifecycle

riley@example.com+1 415 555 0199Austin, TXyourwebsite.com

Summary

Full-funnel B2B marketer with 5 years driving pipeline and expansion at Series A–C SaaS. Owned demand gen, lifecycle, and content — most recently generated $8.1M in qualified pipeline in 12 months.

Experience

Senior Marketing Manager · Latch

2022 — Present · Austin, TX

Generated $8.1M in qualified pipeline in 12 months across paid, SEO, and lifecycle.
Cut CAC by 31% by rebuilding lifecycle nurture in HubSpot with 14 branching tracks.
Grew organic traffic from 12k to 96k monthly sessions through a content-hub rebuild.

Education

UT Austin · BBA, Marketing

2015 — 2019 · Austin, TX

Skills

Demand generationLifecycle marketingSEOHubSpotWebflowSQLCopywriting

Languages

English (Native)